{"id":3881,"date":"2025-11-19T10:51:53","date_gmt":"2025-11-19T15:51:53","guid":{"rendered":"https:\/\/research.gsd.harvard.edu\/maps\/?p=3881"},"modified":"2025-11-19T10:57:53","modified_gmt":"2025-11-19T15:57:53","slug":"som-foundation-keynote","status":"publish","type":"post","link":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/","title":{"rendered":"SOM Foundation Keynote"},"content":{"rendered":"\n<p><a href=\"https:\/\/research.gsd.harvard.edu\/maps\/news\/\" data-type=\"page\" data-id=\"2792\">News<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Keynote at the Third William F. Baker International Research and Design Forum in Madrid<\/h1>\n\n\n\n<p>Martin Bechthold gave a keynote on the relationship between material design informed by perception research and lifecycle impacts of components and buildings. After the conference we had the opportunity to tour the Galer\u00eda de las Colecciones Reales with Manuel Blanco, former Dean of the Escuela T\u00e9cnica Superior de Arquitectura de Madrid (ETSAM). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keynote at the Third William F. Baker International Research and Design Forum in Madrid Martin Bechthold gave a keynote on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[44],"class_list":["post-3881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-perception-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOM Foundation Keynote - MaP+S Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOM Foundation Keynote - MaP+S Group\" \/>\n<meta property=\"og:description\" content=\"Keynote at the Third William F. Baker International Research and Design Forum in Madrid Martin Bechthold gave a keynote on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\" \/>\n<meta property=\"og:site_name\" content=\"MaP+S Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T15:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T15:57:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mbechthold\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mbechthold\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\"},\"author\":{\"name\":\"mbechthold\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee\"},\"headline\":\"SOM Foundation Keynote\",\"datePublished\":\"2025-11-19T15:51:53+00:00\",\"dateModified\":\"2025-11-19T15:57:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\"},\"wordCount\":71,\"image\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg\",\"keywords\":[\"perception research\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\",\"url\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\",\"name\":\"SOM Foundation Keynote - MaP+S Group\",\"isPartOf\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg\",\"datePublished\":\"2025-11-19T15:51:53+00:00\",\"dateModified\":\"2025-11-19T15:57:53+00:00\",\"author\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee\"},\"breadcrumb\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage\",\"url\":\"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg\",\"contentUrl\":\"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg\",\"width\":2000,\"height\":1500,\"caption\":\"Parallel tracks of architectural practice in China and in Spain.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.gsd.harvard.edu\/maps\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SOM Foundation Keynote\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/#website\",\"url\":\"https:\/\/research.gsd.harvard.edu\/maps\/\",\"name\":\"MaP+S Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.gsd.harvard.edu\/maps\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee\",\"name\":\"mbechthold\",\"url\":\"https:\/\/research.gsd.harvard.edu\/maps\/author\/mbechthold\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SOM Foundation Keynote - MaP+S Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/","og_locale":"en_US","og_type":"article","og_title":"SOM Foundation Keynote - MaP+S Group","og_description":"Keynote at the Third William F. Baker International Research and Design Forum in Madrid Martin Bechthold gave a keynote on [&hellip;]","og_url":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/","og_site_name":"MaP+S Group","article_published_time":"2025-11-19T15:51:53+00:00","article_modified_time":"2025-11-19T15:57:53+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","type":"image\/jpeg"}],"author":"mbechthold","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mbechthold","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#article","isPartOf":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/"},"author":{"name":"mbechthold","@id":"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee"},"headline":"SOM Foundation Keynote","datePublished":"2025-11-19T15:51:53+00:00","dateModified":"2025-11-19T15:57:53+00:00","mainEntityOfPage":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/"},"wordCount":71,"image":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage"},"thumbnailUrl":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","keywords":["perception research"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/","url":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/","name":"SOM Foundation Keynote - MaP+S Group","isPartOf":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/#website"},"primaryImageOfPage":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage"},"image":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage"},"thumbnailUrl":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","datePublished":"2025-11-19T15:51:53+00:00","dateModified":"2025-11-19T15:57:53+00:00","author":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee"},"breadcrumb":{"@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#primaryimage","url":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","contentUrl":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","width":2000,"height":1500,"caption":"Parallel tracks of architectural practice in China and in Spain."},{"@type":"BreadcrumbList","@id":"https:\/\/research.gsd.harvard.edu\/maps\/2025\/11\/19\/som-foundation-keynote\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.gsd.harvard.edu\/maps\/"},{"@type":"ListItem","position":2,"name":"SOM Foundation Keynote"}]},{"@type":"WebSite","@id":"https:\/\/research.gsd.harvard.edu\/maps\/#website","url":"https:\/\/research.gsd.harvard.edu\/maps\/","name":"MaP+S Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.gsd.harvard.edu\/maps\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/research.gsd.harvard.edu\/maps\/#\/schema\/person\/68db6f98804318240476c197f2c0a5ee","name":"mbechthold","url":"https:\/\/research.gsd.harvard.edu\/maps\/author\/mbechthold\/"}]}},"jetpack_featured_media_url":"https:\/\/research.gsd.harvard.edu\/maps\/files\/2025\/11\/China-Spain-Practices.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/posts\/3881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/comments?post=3881"}],"version-history":[{"count":0,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/posts\/3881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/media\/3882"}],"wp:attachment":[{"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/media?parent=3881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/categories?post=3881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/maps\/wp-json\/wp\/v2\/tags?post=3881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}