{"id":3166,"date":"2022-04-22T18:34:10","date_gmt":"2022-04-22T18:34:10","guid":{"rendered":"https:\/\/research.gsd.harvard.edu\/mci\/?p=3166"},"modified":"2022-04-22T21:49:32","modified_gmt":"2022-04-22T21:49:32","slug":"carta-blanca-beer-and-urban-development-in-monterrey","status":"publish","type":"post","link":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/","title":{"rendered":"Carta Blanca Beer and Urban Development in Monterrey"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Ang\u00e9lica Oteiza is pursuing a Master of Landscape Architecture at Harvard GSD. Trained as an architect, she also has in ephemeral, service, and participatory design practices. Her work explores questions of cultural manifestation, non-traditional approaches to design, and transformation process of the built environment aimed towards sustainability.<\/span><\/p>\n<div title=\"Page 1\">\n<div>\n<div>\n<p><span style=\"color: #000000\"><strong>Carta Blanca Beer: Monterrey, Mexico&#8217;s Cultural Keystone<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: #000000\">Angelica Oteiza examines how the material economy of Carta Blanca beer shaped Monterrey, Mexico\u2019s urban development and cultural formation. Her work treats Carta Blanca as the narrative thread that catalyzed Monterrey\u2019s twentieth-century development. She explores how the beer &#8211; and the economic and spatial visions that surround it &#8211; continues to influence the city\u2019s contemporary urbanisms.<\/span><\/p>\n<p>&nbsp;<\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Ang\u00e9lica Oteiza is pursuing a Master of Landscape Architecture at Harvard GSD. Trained as an architect, she also has in ephemeral, service, and participatory design practices. Her work explores questions of cultural manifestation, non-traditional approaches to design, and transformation process of the built environment aimed towards sustainability. Carta Blanca Beer: Monterrey, Mexico&#8217;s Cultural Keystone Angelica Oteiza examines how the material economy of Carta Blanca beer shaped Monterrey, Mexico\u2019s urban development and cultural formation. Her work treats Carta Blanca as the narrative thread that catalyzed Monterrey\u2019s twentieth-century development. She explores how the beer &#8211; and the economic and spatial visions that [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":3204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carta Blanca Beer and Urban Development in Monterrey - MCI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carta Blanca Beer and Urban Development in Monterrey - MCI\" \/>\n<meta property=\"og:description\" content=\"Ang\u00e9lica Oteiza is pursuing a Master of Landscape Architecture at Harvard GSD. Trained as an architect, she also has in ephemeral, service, and participatory design practices. Her work explores questions of cultural manifestation, non-traditional approaches to design, and transformation process of the built environment aimed towards sustainability. Carta Blanca Beer: Monterrey, Mexico&#8217;s Cultural Keystone Angelica Oteiza examines how the material economy of Carta Blanca beer shaped Monterrey, Mexico\u2019s urban development and cultural formation. Her work treats Carta Blanca as the narrative thread that catalyzed Monterrey\u2019s twentieth-century development. She explores how the beer &#8211; and the economic and spatial visions that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\" \/>\n<meta property=\"og:site_name\" content=\"MCI\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T18:34:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-22T21:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aron Lesser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Lesser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\"},\"author\":{\"name\":\"Aron Lesser\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/d66184d5e6001fcc765ec28ce7b3594b\"},\"headline\":\"Carta Blanca Beer and Urban Development in Monterrey\",\"datePublished\":\"2022-04-22T18:34:10+00:00\",\"dateModified\":\"2022-04-22T21:49:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\"},\"wordCount\":130,\"publisher\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#organization\"},\"image\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\",\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\",\"name\":\"Carta Blanca Beer and Urban Development in Monterrey - MCI\",\"isPartOf\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg\",\"datePublished\":\"2022-04-22T18:34:10+00:00\",\"dateModified\":\"2022-04-22T21:49:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage\",\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg\",\"contentUrl\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg\",\"width\":2560,\"height\":1656},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.gsd.harvard.edu\/mci\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carta Blanca Beer and Urban Development in Monterrey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#website\",\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/\",\"name\":\"Mexican Cities Initiative\",\"description\":\"Mexican Cities Initiative\",\"publisher\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.gsd.harvard.edu\/mci\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#organization\",\"name\":\"Mexican Cities Initiative\",\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2019\/11\/cropped-mci-logo.png\",\"contentUrl\":\"https:\/\/research.gsd.harvard.edu\/mci\/files\/2019\/11\/cropped-mci-logo.png\",\"width\":170,\"height\":127,\"caption\":\"Mexican Cities Initiative\"},\"image\":{\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/d66184d5e6001fcc765ec28ce7b3594b\",\"name\":\"Aron Lesser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d455510656fe0cd595224191123eeadfc43511e5af42c8447654f69e4db18821?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d455510656fe0cd595224191123eeadfc43511e5af42c8447654f69e4db18821?s=96&d=mm&r=g\",\"caption\":\"Aron Lesser\"},\"url\":\"https:\/\/research.gsd.harvard.edu\/mci\/author\/01292d248875a0b3harvard-edu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carta Blanca Beer and Urban Development in Monterrey - MCI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/","og_locale":"en_US","og_type":"article","og_title":"Carta Blanca Beer and Urban Development in Monterrey - MCI","og_description":"Ang\u00e9lica Oteiza is pursuing a Master of Landscape Architecture at Harvard GSD. Trained as an architect, she also has in ephemeral, service, and participatory design practices. Her work explores questions of cultural manifestation, non-traditional approaches to design, and transformation process of the built environment aimed towards sustainability. Carta Blanca Beer: Monterrey, Mexico&#8217;s Cultural Keystone Angelica Oteiza examines how the material economy of Carta Blanca beer shaped Monterrey, Mexico\u2019s urban development and cultural formation. Her work treats Carta Blanca as the narrative thread that catalyzed Monterrey\u2019s twentieth-century development. She explores how the beer &#8211; and the economic and spatial visions that [&hellip;]","og_url":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/","og_site_name":"MCI","article_published_time":"2022-04-22T18:34:10+00:00","article_modified_time":"2022-04-22T21:49:32+00:00","og_image":[{"width":2560,"height":1656,"url":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","type":"image\/jpeg"}],"author":"Aron Lesser","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aron Lesser","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#article","isPartOf":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/"},"author":{"name":"Aron Lesser","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/d66184d5e6001fcc765ec28ce7b3594b"},"headline":"Carta Blanca Beer and Urban Development in Monterrey","datePublished":"2022-04-22T18:34:10+00:00","dateModified":"2022-04-22T21:49:32+00:00","mainEntityOfPage":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/"},"wordCount":130,"publisher":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/#organization"},"image":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage"},"thumbnailUrl":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/","url":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/","name":"Carta Blanca Beer and Urban Development in Monterrey - MCI","isPartOf":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/#website"},"primaryImageOfPage":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage"},"image":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage"},"thumbnailUrl":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","datePublished":"2022-04-22T18:34:10+00:00","dateModified":"2022-04-22T21:49:32+00:00","breadcrumb":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#primaryimage","url":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","contentUrl":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","width":2560,"height":1656},{"@type":"BreadcrumbList","@id":"https:\/\/research.gsd.harvard.edu\/mci\/carta-blanca-beer-and-urban-development-in-monterrey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.gsd.harvard.edu\/mci\/"},{"@type":"ListItem","position":2,"name":"Carta Blanca Beer and Urban Development in Monterrey"}]},{"@type":"WebSite","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#website","url":"https:\/\/research.gsd.harvard.edu\/mci\/","name":"Mexican Cities Initiative","description":"Mexican Cities Initiative","publisher":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.gsd.harvard.edu\/mci\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#organization","name":"Mexican Cities Initiative","url":"https:\/\/research.gsd.harvard.edu\/mci\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/logo\/image\/","url":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2019\/11\/cropped-mci-logo.png","contentUrl":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2019\/11\/cropped-mci-logo.png","width":170,"height":127,"caption":"Mexican Cities Initiative"},"image":{"@id":"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/d66184d5e6001fcc765ec28ce7b3594b","name":"Aron Lesser","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/research.gsd.harvard.edu\/mci\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d455510656fe0cd595224191123eeadfc43511e5af42c8447654f69e4db18821?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d455510656fe0cd595224191123eeadfc43511e5af42c8447654f69e4db18821?s=96&d=mm&r=g","caption":"Aron Lesser"},"url":"https:\/\/research.gsd.harvard.edu\/mci\/author\/01292d248875a0b3harvard-edu\/"}]}},"jetpack_featured_media_url":"https:\/\/research.gsd.harvard.edu\/mci\/files\/2022\/04\/oteiza_cartablanca_page_10-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/posts\/3166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/comments?post=3166"}],"version-history":[{"count":0,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/posts\/3166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/media?parent=3166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/categories?post=3166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.gsd.harvard.edu\/mci\/wp-json\/wp\/v2\/tags?post=3166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}