{"id":1479,"date":"2020-10-12T14:34:11","date_gmt":"2020-10-12T18:34:11","guid":{"rendered":"https:\/\/research.gsd.harvard.edu\/temp-real\/2020\/10\/12\/on-flying\/"},"modified":"2025-07-08T16:30:23","modified_gmt":"2025-07-08T20:30:23","slug":"on-flying","status":"publish","type":"post","link":"https:\/\/research.gsd.harvard.edu\/real\/2020\/10\/12\/on-flying\/","title":{"rendered":"On Flying"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">The Toolkit of Tactics That Guide Passenger Perception<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Book Publication, 2020<\/h2>\n\n\n\n<p><em><strong>On Flying: The Toolkit of Tactics That Guide Passenger Perception<\/strong><\/em> is a <strong>book<\/strong> cataloging the <span style=\"font-weight: 400\">toolkit of tactics deployed by airports and airlines to guide passengers, in order to rethink how to design the human experience of air travel.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>It catalogs a range of artifacts that passengers interact with during air travel: 1) documenting the design decisions embedded within them, 2) identifying their impact on passenger perception, and 3) speculating on alternative scenarios for design and passenger interaction.<\/p>\n\n\n\n<p>Our goal is to facilitate a rethinking of how to design objects, spaces, and systems by putting the human experience at the forefront.<\/p>\n\n\n\n<p>An important ambition of the guide is to improve understanding of the air travel passenger experience. It approaches this complex process through careful, focused study of the specific artifacts and processes that passengers engage with during air travel, using the resultant catalog of artifacts to document broad themes in the contemporary air travel experience and identify opportunities for design intervention embedded within.<\/p>\n\n\n\n<p>A <strong>companion website<\/strong> for this publication can be found at <em><a href=\"http:\/\/www.airtraveldesign.guide\">www.airtraveldesign.guide<\/a><\/em>.<\/p>\n\n\n\n<p>Read the <strong>full article from Mark Hooper at the Harvard University Graduate School of Design: <\/strong><a href=\"https:\/\/www.gsd.harvard.edu\/2021\/01\/the-future-of-air-travel%e2%80%a8\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.gsd.harvard.edu\/2021\/01\/the-future-of-air-travel%e2%80%a8\/<\/a><\/p>\n\n\n\n<p><strong><em>Research and Design Team<\/em><\/strong>: Allen Sayegh, Humbi Song, Zach Seibold, Isa He, Oliver Luo, Jan Kwan, Dann Spann<\/p>\n\n\n\n<p><a href=\"https:\/\/research.gsd.harvard.edu\/real\/files\/2025\/07\/On-Flying-Ebook.pdf\">View digital copy here.<\/a><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-12-01-45-PM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-12-01-45-PM-1024x768-2.jpeg\" alt=\"On Flying Book GIF\" class=\"wp-image-2926\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-11-58-28-AM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-11-58-28-AM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2919\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-11-58-50-AM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-11-58-50-AM-e1626148450643-1024x656-2.jpeg\" alt=\"\" class=\"wp-image-2933\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-11-59-21-AM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-11-59-21-AM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2920\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-11-59-49-AM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-11-59-49-AM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2921\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-11-59-54-AM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-11-59-54-AM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2922\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-12-00-52-PM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-12-00-52-PM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2923\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-12-01-27-PM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-12-01-27-PM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2924\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/files\/2020\/10\/Photo-Jul-08-12-01-31-PM.jpeg\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/Photo-Jul-08-12-01-31-PM-1024x768-2.jpeg\" alt=\"\" class=\"wp-image-2925\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/LQ-On-Flying-Book-1.gif\"><img decoding=\"async\" src=\"https:\/\/research.gsd.harvard.edu\/temp-real\/wp-content\/uploads\/2024\/11\/LQ-On-Flying-Book-1.gif\" alt=\"On Flying Book GIF\" class=\"wp-image-2874\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Toolkit of Tactics That Guide Passenger Perception Book Publication, 2020 On Flying: The Toolkit of Tactics That Guide Passenger [&hellip;]<\/p>\n","protected":false},"author":171,"featured_media":2068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,36,1],"tags":[],"class_list":["post-1479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-publications","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On Flying - REAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.gsd.harvard.edu\/real\/2020\/10\/12\/on-flying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Flying - REAL\" \/>\n<meta property=\"og:description\" content=\"The Toolkit of Tactics That Guide Passenger Perception Book Publication, 2020 On Flying: The Toolkit of Tactics That Guide Passenger [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.gsd.harvard.edu\/real\/2020\/10\/12\/on-flying\/\" \/>\n<meta property=\"og:site_name\" content=\"REAL\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-12T18:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T20:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.gsd.harvard.edu\/real\/files\/2024\/11\/LQ-ezgif.com-crop-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" 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